I Think I’ll Stick With “Plan C” But Thanks Anyway, Vaginal-Intercourse Extolling Heteronormative Asswipes December 27, 2009Posted by FCM in entertainment, health, PIV, politics, pop culture, porn, rape, WTF?.
Tags: commercials, contraceptive, PIV, plan b, pregnancy, rape, risk, vaginal intercourse
this is a commercial for the new “Plan B” emergency contraceptive, which was approved in 2006 to be sold over the counter to women ages 18 and up (and just became legal in 2009 for 17-year olds) without a doctors’ prescription.
the first thing i thought upon seeing this commercial for the first time was “where are all the guys?” these women are waking up alone the next morning, having experienced a “contraceptive failure” the night before. understandably, they are mortified. horrified. freaked. been there, done that. whats *not* immediately understandable is why they are *alone* and confronting the possibility of an unwanted pregnancy alone, their male partners nowhere in sight. the guys just got up and…what? went to work? went out for breakfast? went out with the doodbros? went home the night before? WHAT? where are they?
this is the very narrative of misogyny and heteronormativity. guys: ejaculate into a womans vagina, and leave. women: stay at home and deal with the aftermath of vaginal intercourse, alone. check, and check.
heres another commercial that didnt air here, but is available on youtube. i found it extremely triggery, but its worth watching in order to rip it to shreds afterwards:
listening to this advertisement made me sick to my stomach. first of all, the soundtrack of fake heterosexual sex sounds too much like porn for me to ever want to listen to it, ever again. do we really need to hear the sounds of a woman pretending to enjoy being penetrated by a man, ever? i mean really. and the sound of the guy just makes the bile rise, again, its a porn-thing.
what both of these commercials do, of course, is illustrate how mandatory vaginal intercourse is problematic for women, but not for men. only you really have to be paying attention to get that message:
the guy: it broke. the woman: oh, man.
any woman paying attention might recognize the dissonance between what this woman said and what she was probably thinking, if shes anything like any woman anywhere:
the woman, inside her own head: AAAAAAAAAAHHHHHHHHHH NNNNNOOOOOOOOOOOO!! NOT WORTH IT! NOT WORTH IT! OH FUCKING CHRIST WHAT THE FUCK THIS WAS A HUGE MISTAKE! OH SHIT I BETTER NOT GET PREGNANT MY FUCKING LIFE AS I KNEW IT IS OVER OH GOD WHAT THE FUCK, GET THIS FUCKING CUM OUT OF ME and completely emotionally detaching as a wave of nausea rushes over her.
sound familiar ladies? but its presented as actually being *liberating* for women to have *options* when traditional contraceptives fail. sure, ok. it *is* liberating, assuming of course that you accept the premise: regular vaginal intercourse is required for heterosexual women in sexual relationships with men. as in, “i am going to be penetrated vaginally by a man anyway, probably thousands of times in my lifetime, and all the responsibility for pregnancy prevention and everything child-related is on me and not men, which is unproblematic, so ‘whew’ this really takes a load off my mind.” i dont accept the premise, so this whole fucking thing just makes me sick.
what *neither* of these commercials do (of course) is address the situation where “plan b” has been the most controversial, and indeed where it may be of most help to women who need it: not in cases of mandatory-but-consensual (dont get me started on the issue of consent) vaginal intercourse gone wrong, but in cases of rape, including marital rape. in point of fact, whether a rape victim was to be allowed access to plan b in the hospital at all as part of her medical treatment was the subject of great debate in the american congress as early as 2007 and the debate was still raging THIS FUCKING YEAR:
State Rep. Deborah Heinrich, D-Madison, (pictured) recounted her horrific tale of sexual assault Tuesday to help illustrate the need for all hospitals in the state to administer Plan B to rape victims. She said 20-years ago as she collected her clumps of hair off the floor she would not have had the stamina or capacity to go out and get the emergency contraception herself because “my body and soul were broken.”
She said the most horrifying thought pushed through the fog, “What if I’m pregnant?” She said rape victims should not have to stop and wonder which hospital will offer them appropriate care.
there are also many other times that women come into contact with semen when they would rather have nothing to do with it: sex workers and porn actors are routinely exposed to the stuff, even though its a biohazard and an OSHA violation to expose employees to body fluids on the job. as ex-porn actor/prostitute shelley lubben reports in excruciating detail, multiple pregnancies are the norm for women in the business (again, with women taking all the risks, and men having all the orgasms in the heteronormative sexual paradigm). but despite all these, um, unhappy scenarios, lets make it seem like its just pretty college girls who will be using plan b, m-kay? alrighty then.
and it apparently took an activist judge to make plan b available over the counter to 17-year olds too, and the catholics are still decrying that, even though it doesnt help younger (and more vulnerable) girls at all.
so, by all means, big pharma, write and produce a gleefully misogynist, heteronormative commercial to hawk your product. a product thats absolutely needed, yes, but that many girls and women wouldnt even need if it werent for rape; and which none of us would *ever* need if it werent for compulsory heterosexuality that includes regular vaginal intercourse, (and placing all things child-related at the feet of women), where women take all the risks, and reap very little of the reward, in heteronormative sexual relationships, as compared to men.